奥克兰理工大学/Auckland University of Technology

    课程名称: Bachelor of Communication Studies - Advertising Creativity Major
    课程级别:学士学位/Bachelor's Degree(7级)
    课程代码:
    学费:$29,670 NZD Per Year
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    学分:
    开学时间:16-July-2018
    申请截止:
    授课校区:Auckland University of Technology
    课程信息:

    Course details

    Summary

    AUT communications students and graduates are internationally recognised, having won the Sally Logan-Milne Young Practitioner of the Year award, CAANZ AXIS award, ORCA awards, Cannes International Advertising award and NZ Student Marketer of the Year award.

    Study communications at AUT and you have access to industry standard facilities and equipment, including a media centre, radio studio and fully equipped TV studio, journalism training newspaper Te Waha Nui, student radio station Static 88.1 fm and student-run PR agency Outside the Square. You also gain invaluable workplace experience before you graduate.

    Advertising is about thinking laterally and developing effective brand and product campaigns. You start with a great idea and then choose various media to create a campaign. AUT is the only New Zealand university that teaches advertising creativity specifically and at degree level.

    We work closely with the advertising industry, and you learn from guest speakers from leading advertising agencies and client companies like TVNZ, Spark, MediaWorks, Saatchi & Saatchi, DDB, Colenso BBDO, FCB New Zealand and Film Construction.

    Develop a professional portfolio you can use to apply for work as a copywriter, art director and other roles in an ad agency. You collaborate with your classmates on advertising briefs, writing and designing ads for real products and clients. Clients and agencies brief our students directly, and your completed ads may even be published in the media. Many students are also offered workplace experience at major advertising agencies.

    Career opportunities:

    Majoring in advertising creativity will prepare you for a wide range of roles, including:

    Account director or planner
    Art director
    Copywriter
    Digital creative or strategist
    Media buyer/planner
    Strategic planner
    Web content creator

    Entry criteria

    Applicants must be 18 years old and hold a qualification equivalent to New Zealand Year 13.

    Preferred entry

    Preference will be given to applicants who have completed Year 13 with:

    NCEA: A rank score of 180 or higher, with 14 credits in each of two subjects from Classical Studies, Drama, English, Geography, Health Education, History, History of Art, Media Studies, Social Studies, Te Reo 毛利 or Te Reo Rangatira
    CIE: A rank score of 150 or higher including a minimum AS level grade of C in at least one of the subjects listed above, or equivalent
    IB: A minimum of 28 points including a minimum grade 5 in one of the subjects listed above, or equivalent.

    Other documentation may be requested.

    English Language requirements:

    IELTS (Academic) 6.5 overall with all bands 6.0 or higher; or equivalent; TOEFL iBT score of 80; Computer-based: Total score of 213 with a minimum essay rating of 4.0; Certificate in English for Academic Study (CertEAS) with B/B+ grade; GIE with B grade; CAE minimum overall score of 169; PTE minimum overall score of 50.


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