奥克兰理工大学/Auckland University of Technology

    课程名称: 商科Bachelor of Business - Market Insights: Marketing, Advertising, Retailing, Sales Major
    课程级别:学士学位/Bachelor's Degree(7级)
    课程代码:
    学费:$31,890 NZD Per Year
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    学分:
    开学时间:16-July-2018
    申请截止:
    授课校区:Auckland University of Technology
    课程信息:

    Course details

    Summary

    The Bachelor of Business is informed by the latest business research and relevant industry examples, and your final year includes invaluable workplace experience in an organisation of your choice or an applied project. You learn from leading academics at an internationally accredited business school – we’re among an elite group of 5% of business schools worldwide accredited by AACSB International.

    Depending on the area you’re focusing on within your Bachelor of Business degree, you can study your first semester, first year or entire degree at the South Campus (subject to availability).

    New media channels are emerging and rivalling traditional ways of going to market. Integrated shopping experiences extend from the shop floor to Facebook, Twitter, email marketing, texting, television, radio, direct mail, catalogues etc. Businesses need staff who are confident and competent at taking an interactive, omni-channel approach to business solutions and who know how to identify customers and connect with them in meaningful ways.
    Key features

    Reflects the reality of the new business world
    Interactive and industry-linked learning environment
    Produce a portfolio that showcases your skills
    Real projects and workplace experience

    Career opportunities

    Market insights analyst
    Customer experience and insights researcher
    Sales account manager
    Advertising agency planner
    Brand manager
    Marketing co-ordinator
    Business development manager
    Product buyer
    Shopping centre manager
    Customer relationship manager
    Omni-channel communications manager

    Entry criteria

    Applicants must be 18 years old and have obtained a qualification equivalent to New Zealand year 13.

    Preferred New Zealand school subjects

    All approved NCEA level 2 and 3 language rich subjects, Business, Mathematics and Statistics subjects are useful

    English Language requirements:

    Minimum IELTS (Academic) score of 6.0 overall with all bands 5.5 or higher; TOEFL iBT score of 80; Computer-based: Total score of 213 with a minimum essay rating of 4.0; Certificate in English for Academic Study (CertEAS) with B/B+ grade; GIE with B grade; CAE minimum overall score of 169; PTE minimum overall score of 50.


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