尼尔森理工学院/Nelson Marlborough Institute of Technology
设计NE4844 - Graphic Design: Branding and Identity (Level 5)
- 学费：NZ $3,000 plus NZ $40...
- 授课校区：Nelson Marlborough Institute of Technology
This graphic design online course introduces you to the principles of branding and identity design.
Branding is the process of creating and maintaining unique names and images for products or services in order to establish long lasting relationships with consumers. Though branding has a broad scope and also deals with things like mission statements, strategic plans, brand positioning and implementation, this course will mainly focus on the visual side of branding and the powerful role played by logo's and other repetitive, stylistic elements in the building and rebuilding of brands.
The purpose of a visual identity is to represent a thought or an idea connected to a business or a product. A logo or identity stands in for the business, service or product it represents and over time may even become synonymous with what it represents.
Effective visual identities and logo designs tend to be both simple and ingenious. Their (perceived) simplicity makes them easy to read at various sizes and easy to recognize among the thousands of identities that surround them. At the same time something clever about their design should prevent them from becoming plain and make them memorable instead. This can be anything from an extra added element, a second or even third layer in the design you may not notice the first time you see it; a visual quirk, distinguished element or clever use of whitespace in a logo or identity helps to add interest and personality.
What will I learn?
Develop, explore, document and communicate ideas within the context of branding design projects, and experiment with a range of digital media and graphic design approaches, materials and tools in the development of project work.
Create branding design solutions using selected specialist digital media and graphic design techniques and software in set projects.
Investigate, critically analyse and discuss key historical and contemporary theoretical and philosophical ideas and issues surrounding branding design, and the influence of social, economic, technological and political forces on art/ design practices using set criteria.
Use a wide range of research skills, strategies and methodologies and information from a diverse range of sources to select, discuss and present relevant historical and theoretical information related to branding design practices and their application to studio/theoretical projects; use terminology appropriately and present assignments to the required academic standards.
This programme can be credited towards the
New Zealand Diploma in Arts and Design (Level 5)
Bachelor of Arts and Media (Visual Arts and Design)
The courses have a project-by-project structure. You will be graded by your project submissions. There are four main projects to work on in total. In addition to that you will have the opportunity to engage in weekly activities online that support your learning.
Project 1 - Restyling an existing identity
Gentle and fun introduction into the world of identity design. In this first project, you will redesign the visual identity of a business, organisation or product that already exists.
Project 2: Identity for a business, organisation or service
Design a completely new identity for a business, organisation or service that is either a start-up or wants to fully replace (rebrand) what they currently have.
Project 3: Application of an identity
Application of the identity created for project 2 to a number of items - think of ways to make this identity come to life on various branding materials.
Project 4: Identity for a product or brand
Design a completely new identity for a product or brand that is either a start-up or wants to fully replace their current branding.
Applicants under the age of 20
A minimum of 42 credits at Level 3 or higher on the New Zealand Qualifications Framework (NZQF), including at least 14 credits at NCEA Level 3 (or equivalent) in each of two subjects, of which at least one relates to English; and at least one is from the subject list below; with a further 14 credits at Level 3 or higher taken from no more than two additional domains on the NQF.
Subject list: Design, Painting, Printmaking, Graphics, Technology, Sculpture, History of Art, Photography, Media Studies, Design (Practical Art), Graphics, English, History, Music Studies, Social Studies, Painting (Practical Art), Photography (Practical Art), Printmaking (Practical Art) , Sculpture (Practical Art), Technology, Drama, Or
Successful completion of a recognised art/media foundation programme or equivalent, for example the Certificate in Arts and Media.
Applicants aged 20 years or above
No academic qualifications are required.
English language requirements:
All applicants must have a level of English sufficient to be able to study at the level at which they enter the programme. Those students whose first language is not English will have:
An International English Language Testing System (IELTS) overall Academic Band score of at least 6 (with at least 5.5 in each component), issued within the last two years;
An equivalent qualification.
TOEFL Paper based test (pBT) - Score of 550 (with an essay score of 5 TWE)
TOEFL Internet-based test (iBT) - Score of 46 (with a writing score of 20)
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